A marketing consultant helps small businesses make smarter, more strategic decisions about how to grow. They analyze what’s working, fix what isn’t, and create a clear plan that fits your goals and budget. If you’re doing everything yourself and not seeing results, a consultant can save you time, reduce stress, and help your marketing actually work.
If you’re a small business owner, you’ve likely felt the pressure to juggle everything. You manage social media, update your website, write email campaigns, and still handle the day-to-day of running your business.
Some marketing agencies trap clients by retaining control of key digital assets like websites, ad accounts, Google Business Profiles, and social media pages. These “captive practices” can leave small businesses powerless, unable to pivot, or forced to start from scratch.
If you run a restaurant, your food isn’t the only thing that needs attention. Marketing is how customers discover you, trust you, and come back. In this guide, we break down the most effective strategies for restaurants, plus a bonus section just for food trucks.
Not all social media posts are created equal. Static posts, Stories, Reels, and long-form videos each serve different purposes and reach different segments of your audience. In this guide, you’ll learn how each format works, who sees what, and when to boost content (and when not to).
The truth is, small teams don’t need complexity. They need clarity, consistency, and tools that don’t come with a three-hour learning curve.
At Busy Otter Marketing, we believe good marketing doesn’t have to be loud or expensive. It just needs to make sense for your size, goals, and capacity. Below are five proven tactics that work for small teams without the overwhelm or the hefty price tag.
There’s nothing wrong with DIY marketing. We respect the hustle.
You’ve learned Canva, figured out Instagram, dabbled in SEO, watched a dozen webinars, and maybe even launched an email list. But if you’re constantly switching hats. Marketer, strategist, copywriter, content creator, web tech- you’re probably exhausted.
If you own a small business, your phone is your lifeline. Unfortunately, that makes you a target. Text scams, also known as SMS phishing or “smishing,” are becoming more sophisticated every day. These messages appear genuine, seem urgent, and trick you into taking the bait.
Many nonprofits delay marketing efforts due to limited budgets or staff capacity. The result is reduced visibility and missed growth opportunities. Your story deserves to be heard, and your community deserves to connect with your work. That is where a smart, cost-effective nonprofit marketing strategy comes in.
We get it. Cash flow is critical, and every penny counts when you’re building or running your business. But here’s the challenging truth: Waiting to invest in your marketing could be the most expensive decision you make.
