Text Scams Target You
If you own a small business, your phone is your lifeline. Unfortunately, that makes you a target. Text scams, also known as SMS phishing or “smishing,” are becoming more sophisticated every day. These messages appear genuine, seem urgent, and trick you into taking the bait.
At Busy Otter Marketing, we know your time and trust are valuable. That’s why we are breaking down the most common text scams, explaining how they work, and providing guidance on how to protect yourself. Because when it comes to your business and your data,
Busy Otter Has Your Back
What Are Text Scams?
Text scams are fraudulent messages sent via SMS or messaging apps. The goal is usually to steal personal information, financial data, or access to your accounts. These messages often pretend to be from banks, delivery services, tech companies, “friends,” or government agencies.
Small business owners are especially vulnerable. Many operate with a public-facing phone number and minimal admin support. Scammers are aware of this, and they tailor their messages to sound legitimate and time-sensitive.
To understand the basics, see this guide from the Federal Trade Commission on how to recognize and report spam text messages.
Common Types of Text Scams
Google Business Profile Scams
These are especially dangerous for small business owners. You may receive a text claiming that your Google listing is at risk of being removed or suspended. The message usually urges you to act quickly, offering a link or phone number to “verify” your listing. In reality, Google does not send text messages like this. You can always check the real status of your profile through your Google Business Profile dashboard.
“I Changed My Number” Scams
This scam plays on familiarity. The message will say something like, “Hey, I changed my number. Save this one!” If you respond, the scammer builds trust and may eventually ask for money, a favor, or sensitive details. If a contact changes their number, verify that they are still a contact and confirm with them directly.
Impersonation Scams
Scammers pretend to be someone you know, someone you just met, or even someone you expect to hear from—like a vendor or client. They may refer to recent events or use casual language to gain your trust. Watch out for messages that feel a little off or too vague.
Deposit or Payment Scams
These scams promise fast cash. You may receive a message stating, “Your deposit is waiting—confirm your bank info to claim it.” Others claim to be refunds or rebates from utilities, delivery companies, or even tax agencies. If it sounds too good to be true, it probably is.
Package Delivery Scams
One of the most common text scams right now is the fake delivery notice. It may say your package is delayed or needs address verification. These messages often contain a link that looks like it leads to a shipping provider. In reality, it redirects to a malicious site that captures your data. Learn more about these from the U.S. Postal Inspection Service’s warning on text message scams.
How They Contact You
Text scammers use several methods:
- Spoofed phone numbers that appear local or even saved in your contacts
- Shortened or masked links
- Urgent language like “Act now,” “Final warning,” or “Pending issue”
- Posing as official entities like Google, USPS, banks, or the IRS
- Contact through WhatsApp, Instagram, or Facebook Messenger
They target both your business and personal numbers. If your contact info is listed on your website, social media, or Google Business Profile, you are the mark.
DON’T CLICK!
How to Spot a Scam
Recognizing a scam is your best defense. Here are signs to watch for:
- Unknown numbers: If you don’t recognize the sender, don’t click on anything.
- Bad grammar or awkward phrasing: Professional organizations do not send messages with typos.
- Unverified links: Hover or hold down to preview before tapping any URL.
- Requests for sensitive info: Legitimate companies do not ask for Social Security numbers, banking info, or login credentials via text.
- Too-good-to-be-true messages: Free money, instant deposits, or miracle refunds are classic bait.
If you are ever unsure, search the message contents or call the organization directly. And always trust your gut. If something feels off, it probably is. You can also check for more tips from the Cybersecurity & Infrastructure Security Agency (CISA) on avoiding phishing attacks.
What Happens If You Fall for a Text Scam?
Text scams can have serious consequences, especially for small business owners:
- Financial loss: Scammers may gain access to your business or personal bank accounts.
- Data breaches: Sensitive data like passwords, addresses, or customer info may be compromised.
- Reputation damage: Customers who receive strange messages from your compromised account may lose trust.
- Google Business disruptions: If a scammer hijacks your Google listing, you could lose visibility or receive fake reviews.
Recovering from these events isn’t easy. It may involve legal steps, time-consuming investigations, and even credit monitoring.
Otter-Approved Ways to Protect Yourself
Busy Otter Marketing recommends taking these steps to stay secure:
- Enable two-factor authentication for your most important accounts.
- Regularly update your passwords and use a password manager to keep your accounts secure.
- Educate your team about the latest scam tactics to help them stay informed and protected. Hold a quick meeting or send a weekly security tip.
- Verify before responding to any text message involving money, passwords, or account changes.
- Use spam filters and blocking features on your phone to protect yourself from unwanted messages,
- Claim and secure your Google Business Profile directly through your official Google Business Profile portal.
Stay Smart, Stay Safe
Text scams are evolving, but so are your tools to fight them. Awareness is your strongest shield. When in doubt, pause and verify. If you are unsure how to protect your business online or need help managing your online presence, that is exactly what we are here for.
At Busy Otter Marketing, we believe small businesses deserve to be seen and protected. Whether we’re optimizing your Google Business Profile, helping you rank in local search, or reviewing suspicious outreach, we’re your trusted partner in visibility and digital safety.
Busy Otter has your back.
👉 Let’s talk about how to protect and grow your business the smart way.
