Access to free and discounted digital tools for nonprofits can make a huge impact on your organization. Running a nonprofit means managing people, processes, programs, and promotions—often on a lean budget. Fortunately, some of today’s top platforms offer free or heavily discounted versions of their services specifically for nonprofits. These digital tools for nonprofits empower your team to work smarter, increase visibility, and drive impact without exhausting resources.
Google Workspace for Nonprofits (Free Productivity Tools)
With Google Workspace for Nonprofits, organizations get professional Gmail, Google Drive, Docs, Sheets, Meet, and more—for free. These nonprofit productivity tools enable seamless collaboration and cloud-based file management, helping teams work efficiently from anywhere.
Google Ad Grants for Nonprofits (Free Advertising)
Eligible nonprofits can receive up to $10,000/month in free Google Ad spend through the Google Ad Grants program. These ads help drive website traffic, attract donors, promote programs, and build brand awareness through search engine marketing (SEM), and can be one of the most effective nonprofit marketing tools available.
Google Business Profile (Boost Local Visibility)
Claiming and optimizing your Google Business Profile (GBP) improves your local SEO for nonprofits. It helps your organization appear in search results and maps, making it easier for people in your community to find you, learn about your mission, and get involved.
Pro Tip: Optimizing and maintaining your Google Business Profile is a must for leveraging all of the benefits of this often overlooked free Google tool. Contact Busy Otter Marketing for a free consultation and learn how to get the most out of your GBP.
Canva for Nonprofits (Free Design Software)
Canva for Nonprofits offers free Pro access to design tools that make creating visual content simple and impactful. Use it to develop consistent branding across social media, fundraising appeals, event flyers, and more—no design experience required.
HubSpot for Nonprofits (CRM & Marketing Automation)
HubSpot offers up to 90% off its powerful CRM and marketing tools to eligible nonprofits. This includes access to their all-in-one suite for donor management, email marketing, automation, volunteer tracking, and reporting. Whether you’re cultivating supporters, launching fundraising campaigns, or streamlining communications, HubSpot provides the kind of nonprofit CRM software that helps you grow with intention.
Busy Otter Marketing is a HubSpot Solutions Provider, which means we don’t just recommend HubSpot when appropriate, we help you make the most of it. From initial setup and platform administration to custom strategy, consultation, and hands-on volunteer training, we ensure your nonprofit is equipped to use HubSpot effectively and sustainably. Our goal is to help you turn technology into real impact with zero overwhelm for your volunteer team.
TechSoup.org (Nonprofit Software Discounts & Training)
TechSoup is a goldmine for nonprofit software discounts. Once verified, your organization can access deep discounts on top software brands:
- Microsoft 365
- Adobe Creative Cloud
- Zoom, QuickBooks, Norton Security
TechSoup also offers digital skills training, hardware deals, and solutions for IT management—making it a one-stop shop for nonprofit technology solutions.
Other Discounted Tools for Nonprofits
- Slack for Nonprofits: Free Standard Plan for real-time collaboration
- Asana for Nonprofits: 50% off for streamlined project and task management
- Mailchimp: Special pricing for email marketing and automation
- Hootsuite or Buffer: Discounted social media scheduling platforms
Access to free and discounted nonprofit software can dramatically improve your organization’s reach, efficiency, and donor engagement. Whether you’re launching campaigns, managing relationships, or keeping your team connected, these tools are essential for scaling your mission without scaling your costs.
Need help implementing or optimizing these platforms? Busy Otter Marketing is here to help your nonprofit swim smarter not harder.
